Marketing Automation Spotlight

This could be old news to some of us but I wanted to post a link to this comprehensive report on Marketing Automation done by TM Capital Corp of Atlanta, GA. The report is a high level view of the industry that was done in 2011 and is good reference. A few highlights: MAS [Marketing Automation Software] ...

7 Tips to Boost Your Site’s Conversion Rate Using Images

The other day I sent out an email distribution from one of my sites and wanted to include an image. I wondered what the effect was if I used my picture and whether it mattered if I smiled in the image or if it was better to use a picture of me speaking on a platform. I tend to look serious when speaking ...

Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition

Company also introduces new Prophet features, including an enhanced user interface. REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...

Net-Results Releases Simplest Email Drip System

Net-Results’ Latest Marketing Automation Product Release Includes the Simplest Email Drip Campaign Interface Available Adding a host of enhancement and features, the top-rated lead management system continues to set the standard for simplifying powerful functionality. Golden, CO (PRWEB) March 20, ...
Social Media Return on Investment SM ROI

How to Measure Social Media ROI

Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I’ve taught for years that social media should not be ...
The Growth of Marketing Automation - 2011

Largest Marketing Automation Vendors Grew 75% in 2011

Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates. According to Raab’s “2012 B2B ...

Marketo’s Revenue Cycle Secret Sauce

I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo.  I liked it a lot and am happy to share the link here with you.  I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to.  But I’m happy to report ...

Active Conversion & The Definition of Marketing Automation

One of our goals here is to build profiles on as many marketing automation vendors as we can. We’re starting these sections by trying to summarize “The Definition of Marketing Automation” according to several Marketing automation vendors based on text from their web sites. Some vendors ...

Sage CRM Demo

var sa_url="http://www.softwareadvice.com/";sa_loadguide(0, "mpdfo"); According to their web site, Sage CRM Solutions include flexible and robust customer relationship management (CRM) solutions and a contact and customer manager, along with Sage ACT! & Sage SalesLogix, SageCRM was developed to ...

Customer Tracker CRM Demo

Free_Demo of Tracker CRM. Tracker Suite points out that Customer Tracker.Net is a CRM solution that simplifies customer information and contact management. Customer Tracker.Net is a Web based CRM software solution that facilitates customer services and the management of contracts. It serves as a customer ...
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