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Marketing Automation Checklist


This checklist is put out by Marketo and is meant for customers using their platform. But if you skip the technical details, I think it has application in many marketing automation efforts. It’s a good checklist and I wanted to share it with you here: Marketing Automation Checklists from ...

The Future of So Many Things


Mary Meeker is an American venture capitalist and former Wall Street securities analyst primarily associated with the Internet. She is a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. Yesterday, she revealed some slides that are fantastic if you are interested ...

Consultant Profile – Neo Marketing


I had the pleasure of a conversation with Anand Thaker of Neo Marketing.  Anand’s background is in the energy space. His first interest of development eventually turned to marketing – from web site development and email then search and then being able to automate those efforts and integrate ...

Act-On Offers Value and Simplicity


I did a webinar with Act-on software (www.act-on.com), who contacted me to share information on their platform and products.  I was pretty impressed and I’m sure that Act-on will make it onto next year’s Top Twenty Small-Business-Friendly Marketing Automation Vendor List.  The webinar was ...

Video Book Summary – The Ultimate Guide to Google Adwords by Perry Marshall and Brian Todd


Before I start I have to disclose that I’m a big fan of Perry Marshall’s and of Bryan Todd’s. I’ve followed their teachings for years and recently attended their consulting accelerator seminar which was held in Rolling Meadows, Illinois. I am an affiliate and sometimes I make ...

Bloomberg: Oracle Considering ExactTarget Acquisition


Could ExactTarget be a takeover target for Oracle? That’s the gist of a news analysis piece published on Bloomberg a few days ago. From the article: With this month’s purchases of an online-shopping analysis firm and a provider of marketing management products, ExactTarget has a more complete package ...

Marketing Automation… for Salespeople and Small Business Owners


How to Automate The Marketing Tasks You Need to Do Each Day to Succeed! Get a Free Chapter of My Upcoming Book - Marketing Automation For Salespeople & Small Business Owners When you sign up for any of ...
Best Buy

How Can Best Buy Thrive in The New Digital World?


 The Writing is on the Wall. My wife is planning a family trip with her sisters and parents, back to Poland where they grew up (her family immigrated to America when she was twelve years old). So last night we went to the Best Buy in Chino Hills, CA (near where we live) to look for a European electrical ...

Video Book Summary – Revenue Disruption by Phil Fernandez


I looked forward to reading this book because it was written by Phil Fernandez, who is the President of Marketo. Marketo is, in my opinion one of the hallmarks of marketing automation today. I like companies that eat their own dog food / practice what they preach. Phil was the President of Epiphany software ...

Multivariate Testing 101


A Scientific Method Of Optimizing Design I just read an article about Multivariate testing that I think does the best job I’ve ever seen in explaining the idea in laymen’s terms. Written by Paras Chopra, who is behind the Visual Website Optimizer. We’ve just added his site to The ...
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